What are objectives? How are they set? State the characteristics of objectives

Objectives are specific, measurable, and time-bound goals that organizations or individuals aim to achieve.

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They provide a clear direction and purpose, guiding actions and decisions. Objectives are typically set through a strategic planning process, taking into account an entity’s mission, vision, and overall goals.

Characteristics of objectives include:

1. Specificity: Objectives should be clear and well-defined, leaving no room for ambiguity. They state exactly what is to be achieved.
2. Measurability: Objectives should be quantifiable, allowing progress to be tracked and assessed. This involves using measurable criteria to determine success.
3. Achievability: Objectives should be realistic and attainable. Setting overly ambitious goals can lead to frustration and demotivation.
4. Relevance: Objectives should align with the broader goals and mission of the organization or individual, ensuring that efforts contribute to overall success.
5. Time-bound: Objectives should have a specific timeframe for completion. This adds a sense of urgency and helps in monitoring progress over a defined period.
6. Consistency: Objectives should be in harmony with each other and not conflict with broader organizational goals. Consistency ensures a unified and cohesive approach.
7. Flexibility: While objectives should be specific, they should also allow for adjustments based on changing circumstances or priorities.

By incorporating these characteristics, objectives serve as effective tools for planning, execution, and evaluation in various contexts.