Ethnography is a research method used in anthropology and sociology to study cultures and societies by immersing researchers in the daily lives and experiences of the people being studied.
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It involves fieldwork, participant observation, interviews, and the collection of qualitative data to understand social phenomena.
Post-modern ethnography, emerging in the late 20th century, challenges traditional ethnographic approaches by questioning the idea of objective truth and fixed identities. It focuses on power dynamics, subjectivity, and the multiplicity of truths within a culture, embracing diverse perspectives and acknowledging the influence of the researcher’s biases. Post-modern ethnographers often explore fragmented narratives, multiple realities, and the complexities of representation and interpretation in their studies.