Core values and Core purposes

Core Values:

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1. Definition: Core values are fundamental beliefs and principles that guide the behavior, decisions, and culture of an organization. They represent the ethical and moral foundation of the organization.
2. Purpose: Core values articulate what the organization stands for and serve as a compass for employees, shaping their attitudes, actions, and interactions.
3. Stability: Core values are relatively stable over time and are not easily changed. They form the enduring identity of the organization.
4. Examples: Examples of core values include integrity, accountability, innovation, teamwork, customer focus, and social responsibility.
5. Integration: Core values should be integrated into various aspects of the organization, influencing decision-making, employee behavior, and relationships with stakeholders.

Core Purpose:

1. Definition: Core purpose, often expressed in a mission statement, is the fundamental reason for an organization’s existence. It goes beyond profits and articulates the broader impact the organization seeks to make.
2. Inspiration: Core purpose is inspirational and serves as a rallying point for employees. It answers the question, “Why do we do what we do?”
3. Adaptability: While enduring, core purpose can be broad enough to allow for adaptability in strategies and operations over time.
4. Examples: Examples of core purposes include empowering communities, fostering innovation, or enhancing quality of life.
5. Alignment: Core purpose aligns the organization’s activities with its broader impact on society, creating a sense of meaning and direction.

Interconnection:

• Alignment: Core values and core purpose are interconnected. Core values guide behavior, and the core purpose provides a sense of direction and meaning that aligns with those values.
• Stability and Inspiration: While core values remain relatively stable, core purpose is often dynamic and inspirational, motivating employees to contribute to something larger than themselves.
• Communication: Both core values and core purpose are important elements of organizational communication, helping to convey the organization’s identity, beliefs, and mission to both internal and external stakeholders.

In summary, core values form the ethical foundation of an organization, guiding behavior and decisions, while core purpose defines the fundamental reason for the organization’s existence, providing inspiration and a sense of direction. Together, they contribute to the organization’s identity and guide its journey toward achieving its broader impact on society.